Collectors may want to pay special attention to the NY009 model this year, if very specific aesthetic codes are what one is after.
Still, the Promaster has many unique qualities – so many that we had to do this extended story to try to cover it all. This approach might alienate some collectors, but it has proved immensely popular. Indeed, in my story on the 30th anniversary watches last issue (#53), I cited this collection as representative of Citizen’s ability to offer something for everyone. The key for collectors is that none of these elements are unique to any particular Citizen collection – you could easily pick up an Eco-Drive watch in Super Titanium in any other Citizen collection. It is worth remembering that Citizen was the first watch firm to deploy titanium as a case material in 1970. Super Titanium is reportedly five times harder than steel, after the Duratect treatment, and 40% lighter. The brand has a unique proposition in its Eco-Drive technology, as well as its Super Titanium and Duratect treatments – all of which bolster the reliability and toughness of its watches.
CITIZEN PROMASTER AQUALAND LIMITED EDITION PROFESSIONAL
So, what’s the Citizen Promaster’s game then? Our humble suggestion is that this collection represents what Citizen thinks represents a level of mastery in the professional category.Ĭitizen Eco-Drive Calibre 0100 in Super Titanium with Duratect treatment The idea here is that these watches have mastered some aspect of watchmaking. In watchmaking terms though, these might qualify as ‘Masters’ and some watchmaking brands actually do name their watches accordingly. The closest analogy here would be to Formula 1 cars, which are certainly beautifully engineered machines but not built to fight traffic or rough roads. Certainly, high complications are too skittish and twitchy to be considered ‘professional’ so you can safely exclude those. What does it take for a watch to be considered ‘professional’ anyway? All watches tell the time, with varying degrees of accuracy, and sports watches are generally built a little tougher than your typical dress watch. On the occasion of its 30th birthday, we are coming to grips with the brilliantly named Citizen Promaster, and getting a feel for its unique attributes. So, when a watch collection does have a name, that name had better be a good one. In fact, more than one watch brand famously does this, and it has its own charms, arguably.
These are not without merit because you can no doubt tell what brands we are referring to in the previous example. Car brands are notorious for this, with 1-Series competing for attention with SLKs and so on and so forth. Even in watchmaking, where the character of a watch can be an important hallmark, brands sometimes trade on nothing more than a jumble of numbers. Product names are a big deal, although not all brands agree on conventions of course. Citizen Eco-Drive Satellite Wave GPS Promaster 30th Anniversary
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